Risk, Fraud, and Chargeback Readiness #

If you sell online, you will eventually face payment risk.

The goal is not zero risk. The goal is controlled risk.

Fraud prevention basics #

• keep product descriptions accurate
• avoid deceptive promises
• use clear purchase expectations
• maintain clear support channels

Chargeback readiness #

On Cafaye, buyers purchase from the marketplace and Cafaye handles customer refunds and payment disputes first.

That means chargeback risk still affects your publishing business, even though the dispute process is platform-led.

When a dispute appears, clarity and evidence still matter.

Prepare to show:

• what was sold
• what was delivered
• what the buyer agreed to
• relevant communication history

Reduce preventable disputes #

• keep sales copy accurate and non-misleading
• set clear expectations for what the reader gets
• respond quickly when readers are confused
• avoid surprise billing behavior
• keep delivery and support records tidy

Trust compounds. So do unresolved disputes.