From Idea To Sellable Book #

A book is easier to sell when the reader can quickly answer: "Is this for me, and will it help?"

Strong ideas usually have #

• a specific reader
• a specific pain point
• a practical, believable outcome
• a clear angle versus alternatives

Questions to answer before writing #

• Who is this for, specifically?
• What changes after they read it?
• Why is this worth paying for?
• Why should they trust this book?

One-line concept test #

Write one sentence:

"This book helps [audience] achieve [outcome] without [major obstacle]."

If that sentence is weak, keep refining before drafting.