Pricing, Selling, and Positioning #

Pricing tells readers how to value your work.

Practical pricing principles #

• price by outcome value, not page count
• match pricing to audience context
• increase prices when proof and quality justify it
• avoid using constant discounts as your main strategy

Sales messaging that converts better #

Make these points obvious:

• who the book is for
• what result it delivers
• what is inside
• why your perspective is credible
• what to do next

Free vs paid: use both intentionally #

• Free books can grow awareness and trust.
• Paid books should deliver concrete, high-value outcomes.

A healthy catalog usually includes both.